Connect with your community
No doubt about it: if you’re in business, you need online presence.
Don’t jump in and register just any domain name with just any domain registrar. Think it through. Your domain should be:
- short, relevant and memorable; and
- ideally registered with the same hosting provider.
People want to find your information quickly and easily. The experience must be positive and relaxing to capture attention. Bells and whistles may impress for a few seconds, but time is precious. To be truly useful, your website must:
- not distract from ‘the point’ (less is more); and
- be clear and concise.